Two Routledge titles are AEJMC 2015 Tankard Book Award Finalists!
Pathways to Public Relations: Histories of Practice and Profession and Public Relations and Religion in American History: Evangelism, Temperance, and Business have been selected as finalists for the AEJMC 2015 Tankard Book Award.
The Tankard Book Award is given to a piece of well-written and ground-breaking scholarship relevant to journalism and mass communication. Finalists will present their work to a panel during the upcoming AEJMC Conference in San Francisco, CA (USA) on Thursday, August 6, 2015.
To celebrate, we are offering these titles at 20% off-- just enter code TANKR at checkout!
Burton St. John III is an Associate Professor in the Department of Communication at Old Dominion University, USA. Margot Opdycke Lamme is an Associate Professor in the Department of Advertising and Public Relations at the University of Alabama, USA. Jacquie L’Etang is Chair of Public Relations and Applied Communications, Queen Margaret University, Scotland. Congratulations!
Pathways to Public Relations: Histories of Practice and Profession
Edited by Burton St. John III, Margot Opdycke Lamme, Jacquie L'Etang
Series: Routledge New Directions in Public Relations & Communication Research
Over the centuries, scholars have studied how individuals, institutions and groups have used various rhetorical stances to persuade others to pay attention to, believe in, and adopt a course of action. The emergence of public relations as an identifiable and discrete occupation in the early 20th century led scholars to describe this new iteration of persuasion as a unique, more systematized, and technical form of wielding influence, resulting in an overemphasis on practice, frequently couched within an American historical context. Read more...
Public Relations and Religion in American History: Evangelism, Temperance, and Business
By Margot Opdycke Lamme
Series: Routledge Research in Public Relations
This study of American public relations history traces evangelicalism to corporate public relations via reform and the church-based temperance movement. It encompasses a leading evangelical of the Second Great Awakening, Rev. Charles Grandison Finney, and some of his predecessors; early reformers at Oberlin College, where Finney spent the second half of his life; leaders of the Woman’s Christian Temperance Union and the Anti-Saloon League of America; and twentieth-century public relations pioneer Ivy Ledbetter Lee, whose work reflecting religious and business evangelism has not yet been examined. Read more...
